Definition of angel; guardian; invisible helper; backer.

Word Angel

Samantha McKay

'Words do two major things: They provide food for the mind and create light for understanding and awareness.'

- Jim Rohn

Client Testimonial

'Sam is confident and highly efficient with a great sense of humour. She always ensures client deadlines are met and is a great multi-tasker. Samís core strengths lie in creative copywriting, where she excels, and her enthusiastic and practical approach is infectious.'

(Fiona Vernon, owner of Niche Works)

If you're lost for words, I'm a useful person to know...

A passionate word geek and CIPR-qualified professional, I have 13 years of journalism and Public Relations experience. I now specialise in copywriting, editing/proofing and managing PR for clients across a wide range of sectors. And as a former newspaper journalist, university press officer and PR Director for a creative marketing agency, I bring a wealth of relevant and strategic knowledge to the table. Click here to read my CV

What can I do for you?

I write interesting, accurate and relevant copy for diverse audiences, whether you need a new website or brochure, a news release for the national media, or an advert for your local newspaper. I'm an experienced editor and proof reader too so will ensure your copy is 100% accurate and suited to your audience.

I also provide bespoke and creative PR advice on how to raise your business profile by more effectively engaging with your target audiences via social and traditional media.

Ultimately I pride myself on delivering a high quality service (at an affordable price) which consistently meets clients' needs, deadlines and expectations.


Ranging from one-person start-up companies to larger corporates located in Scotland, the UK and Europe, clients include: The Lifestyle Company; Scoot; Wild Horses (bespoke Mustangs); artist Hatti Pattisson; Make it Social; Creative Cookware; Edinburgh Contemporary Crafts; Gabrielle Creative; blues band Hot Tin Roof; Dundee University; Sam Foster Architects; The Katie McKerracher Trust; Book Your Golf; and Morena Soaps, among others.
Click here for client testimonials


Recent projects include:

  • Editing and proofing a 100,000 word user guide on international watercourse law
  • Writing a 60-page children's brain tumour information and support booklet which has since been distributed to parents via hospitals across the UK
  • Developing key messages, strap lines, mission statements, profile copy and media packs for new lifestyle and architecture brands

And the cost?

I work from home to keep my overheads low and can therefore offer a competitive hourly/daily rate (priced from £50 per hour or £350 per day) depending on your available budget. I also offer a 50% discount for charities. Feel free to contact me for an informal chat about your copywriting or PR needs, plus a no-obligation quote.

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